Here’s a fun use of social media. Philips is running a contest–crowdsourcing ideas for “Philips VS _______.” You tweet your idea about what a Philips product should take on, and the chosen idea wins an exceptionally nice television.
The contest is about a week old, and it’s running for about three more weeks. So far, it hasn’t gotten much attention (just over 200 followers). That may change, but if you’ve got a great idea and some spare creativity, you just might be able to win that TV.
Here are a couple of the match-ups that I’ve been playing around with:
Philips VS real life: which looks better?



Philips VS politicians, time & evil



Subscribe!
Wait, so, could you explain this a little more?
Are those ads that your made for it?
I think the first one looks really cool. It’d make a great magazine ad..
1) The contest is running on Twitter (http://twitter.com/philips_vs).
2) Yes; these are ads that I created as entries.
3) Thanks!
[...] of the entries include a full-fledged print campaign from a consumer. A fun way of getting consumers engaged with your brand. And along came the news that the Grand [...]
[...] How to win a 56-inch TV on Twitter [...]