I hereby invite you all to come visit and fall in love with New York.

David, the interview was a pleasure. Thanks for taking the time to put it all together.

As a heads-up for those who read the comments, next week’s interview will feature Brooke Eddington, managing editor and account executive at Xposure Inc. She’s an expert on diversity PR, so I look forward to her insights.

Job roles: Crafting strategy, media relations, media monitoring, writing, editing, pitching, tech support, brainstorming, crisis management, building relationships of value, creative thinking, researching, consulting, event planning, tour guide, host, comedian, master of ceremonies, speech writer, moderator, designer, media trainer, listener, problem solver, persuader, negotiator, team member.

Bio:

Dave Schefcik works with clients to establish their online presence and reputation, manage interactive communications, and create successful digital strategies. Dave adds a wide range of expertise to Coltrin, from digital research, Internet consulting and online implementation to media relations, technical writing and brainstorming creative campaigns.

Currently, Dave plays a key part in the overall communication strategy and media outreach for Ericsson North America, primarily on increasing brand awareness for Ericsson Mobile Broadband Modules. Dave’s role includes wide-ranging relationships with technology trade publications, blogs and mainstream consumer press resulting in widespread coverage that drives positive brand positioning for Ericsson in the U.S.

Prior to joining Coltrin, Dave worked in Fleishman-Hilliard’s digital group researching online audiences and implementing campaigns using the newest and most effective online platforms and tools for clients such as Forrester Research and AT&T.

Driven by crafting strategic, creative and practical solutions for public relations and marketing needs, Dave is no stranger to traditional public relations having shared his talents with the Boys and Girls Club of America, the American Red Cross and Yellowstone. Originally from Las Vegas, Dave has successfully organized community and non-profit groups, receiving the Key to the City of Las Vegas as recognition for his work organizing a city-wide march against inter-city illegal drug use.

An active member of the Public Relations Society of America (PRSA), Dave holds a degree in communications and believes that continual education and learning is essential to long term success. His electric personality is said to be a result of being struck by lightening while living in Brazil’s Amazon Rainforest for two years. Dave has also worked as a journalist, is a news junkie, enjoys document layout and design, speaks Portuguese, loves reading and plays the trombone in his spare time.