david j. garcia

I honestly think that every small business should try advertising on Facebook.

Why? Thanks to advanced targeting mechanisms, you can reach your exact target market. That means that every cent you spend goes to reaching the ideal audience. And that can lead to a great return on investment.

As long as the resulting profit is more than the cost of advertising, you keep going.

With more than 200 million active users (half of whom check it daily), Facebook is not just the land of college kids anymore. You really can reach almost anyone. For example, in the United States, there are 2.3 million Facebook users over 64 years old.  Even if not all of your customers are online, many of them are.

Consider this: your healthy gourmet restaurant in Irvine, Calif. has decided to sponsor a “young professionals speed-dating” night, and you really want to attract a crowd of local 25-35 year-old singles who care about their health. And you want them to be college graduates. Done. You now have instant access to more than 1,100 of them.

Another scenario: say your target audience is women over 30 who live in Texas and raise goats. They’re on Facebook! 1,140 of them, in fact. Now imagine that they find your ad for “Join the Texas Association of Women Who Raise Goats.” Do you think they’ll pay attention? Of course they will! You’re tapping into more than a thousand people who really care about what you’re doing.

How much is it worth for:

• AARP to contact seniors with a special membership offer on their 55th birthday (500 people/day)?
• A downtown Los Angeles dry cleaner to reach the 200 men who work at Ernst & Young across the street?
• A Porsche dealership in Dallas to contact 500 local Porsche fans? 1000 local BMW fans?
• A surf shop in Santa Monica, Calif. to reach 100,000 local beach/surfing fanatics–especially if the shop’s not on the beach?
• A job hunter to get a resume in front of a local hiring manager?
• “Save the Whales” to put a fundraising pitch in front of the 880 people who like “saving whales”?
• Your organization to reach the people who will buy, donate, get involved, spread the word, and/or become a fan?

No matter who you’re trying to reach, they’re on Facebook.

If you’re not already advertising your product, service, business or charity on Facebook, now’s the time to start! Here are two simple options to begin:

• Do it yourself. – My handy step-by-step guide to advertising on Facebook walks you through everything you need to know to get started.

OR:

• Get help. – Pick up your phone and call (949) 891-2001. I’ll give you a free initial consultation to help you plan. If you’d like further assistance, I can run the whole process for a small fee.

Don’t delay. I know I sound like part of the Facebook ad sales team, but I promise I’m not. I’m using Facebook ads as an aspect of my job search because I believe it’s worth the investment. And I’m sharing my thoughts here because I think the investment can be worth it for you, too.

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